Enterprise/Agency Plan – $400 one-time payment. BuzzSumo’s Brief Generator is a tool that automates the process of building a content brief – a document of content requirements handed over to a creator. Tap into the most engaging articles across any topic, URL, or domain you can think of. We have set out below our findings from the research including the: Headline phrases that drive most engagement on. BuzzSumo. Parasite SEO’s blood sucking days are over 🦟 OK, maybe there is still a little life left in this clever, if not controversial, tactic. For example in the 6 months Nov 2017 – a full year after the election- to May 2018 over 78,000 articles were published on Fake News. A further 24% receive up to 100. Try BuzzSumo's influencer tools, free for 30-days. Using the python code I linked and BuzzSumo’s fantastic API and data offers the opportunity to gain a deep visual understanding of the favorite places of industry thought leaders. Start your 14-day free trial and deliver professional client reports and marketing dashboards that clients. Searching for Influencers That Share Content from a Specific Domain. View all articles written by Katy Powell for the BuzzSumo blog. 400,000 Articles Analyzed: Here’s What We Learned About Content Engagement. We saw evidence of a variety of people-oriented terms, such as “man”, “woman” and “female” and “mom”, being linked with higher-than-expected buzz on Facebook. BuzzSumo empowers users to monitor social media comments, trends, brand mentions, industry updates and more, so that you never miss a beat. Links (with or without image) Coupons/Promotions. Trends will emerge at lightning speeds. Simply enter a topic into the search bar, and BuzzSumo will deliver all the most popular content on the subject. Solutions available. The data suggests most content is simply not worthy of sharing or linking. This will return the top posts for the period you select. Back in 2013, outlets published articles suggesting content marketing could overtake SEO as a dominant digital marketing. Worst performing headline phrases on Facebook. The Top 100 PR Influencers To Follow In 2021. 3. Sign Up For A Free Content Analysis Trial. Mozbar: Moz has a great reputation, but we couldn’t get the toolbar to work. Research and insights. But we know that we don't pick up everything. 3. . You can also filter the results by. “The average shares for long form content are only higher because there is so much poor quality short form content, and this drags the average for short form content down. 90/month billed annually or $129/month. Creating Shareable and Useful Infographic. BuzzSumo is the leading content analytics, monitoring, and PR outreach platform. Facebook is the largest social network, with 1. How We Created Viral Content with Influencers, Ads & PR. According to We Are Social, there are more than 3. Join Us! By: Amin Forout. Remember, BuzzSumo works flawlessly with the best SEO tools out there. Similar to Ahrefs and SEMRush, Moz is a suite of SEO tools. the tool will generate a page score of up to 100. the world's #1 reggae magazine Moz DA: 21 Moz Rank: 2. Our list of the top 100 content marketing influencers is taken from BuzzSumo’s Twitter Influencer tool. Ahrefs vs BuzzSumo. Learn from the very best headlines. We analyzed Twitter shares for a bunch of marketing related B2B keywords and discovered a sharp -72% decline (2016 vs 2020) in articles published and engagement over the last five years. Keywords are important for two reasons: Building a sustainable long-term SEO-driven content marketing strategy. It also has additional features like Deep Keyword Search that allows searching within article body (in contrast to only title search offered by Buzzsumo). With retrospective data you can learn from the past and create future wins 💪. But as you just saw, you can still use it to get white-hat links to your site. Key takeaways from 777 million Facebook posts. OkDork/BuzzSumo – Shoot for 2,000+ Words per Article. Here are 3 marketing articles which serve as excellent examples for long form content: 10 Illustrations of How Fresh Content May Influence Google Rankings [Moz] How To Increase Website Traffic (Without Building Links Or Adding New Content) [Ahrefs] SEO Copywriting: 13 Killer Techniques (With Examples and A/B Test Results) [Robbie. It is ideal for technical SEO audits and organic search optimization. BuzzSumo empowers users to monitor social media comments, trends, brand mentions, industry updates and more, so that you never miss a beat. But do you know what makes an engaging headline? To help answer this question we analyzed 100 million article headlines. Looking To The Future 🔮 What You Need To Know For Marketing Success In 2024 Download a PDF of All 10 Ingredients Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. Emotions make people click and engage. BuzzSumo’s Content Analyzer is an inspiration index of billions of pieces of content published around the globe. If you want to get your writing published at an industry-leading site, you aren’t alone. Master SpyFu with Backlinko's comprehensive guide. Media. Second, as a recent Moz/Buzzsumo study of over 1 million posts shows, the performance of content follows the power law rule and not a normal distribution: it disproportionately rewards the best performers in the group. Our growth has been solid but not spectacular, we are not doubling our revenues each year but this year we may do 40%. With BuzzSumo Influencers, you can quickly identify the right people for your business, at scale. “We’ve been using BuzzSumo since the beta. com. 00 for each 30 days. If you upgrade to a Moz Pro Subscription, you can also access keyword difficulty, page optimization, and conduct in-depth SERP analysis. This is fine for a small number of articles, but we're trying to do bulk analysis. 9. Nielsen say that scanning is even more prevalent for readers of email newsletters. A ranking score developed by BuzzSumo that measures the speed of social shares within a 24 hour period. This article appeared on the r/news and r/nottheonion subreddits with 25. The team used BuzzSumo’s data (note: the two companies are unrelated, despite similar names) to create the social barometer and released the barometer as part of a content package with an article about the alt-left. Data-Backed, Long-Form Resources. 14 Best Ahrefs Alternatives for All SEOs, Marketers and Bloggers. Publishers may be getting dinged — and in some cases destroyed — by Facebook’s move to decrease the amount of publisher content in the News Feed, but the declines in social sharing have long been in motion. There are a million examples I. Semrush is an exceptional SEO tool used by over 10 million people worldwide, a few more SEO tools are great alternatives to Semrush. com can help eCommerce brands to generate new revenue via affiliate marketing and other types of partnerships. via HubSpot. This highlights the fact that having more followers doesn’t necessarily mean greater influence. The study looked at 100 million headlines published between March 1 and May 10, 2017 to find the popular three-word phrases, or trigrams, that correlated with the highest and lowest levels of. We are also profitable, so. You can also discover long-tail keywords that are relevant to your business using this tool. This will give you a better idea of which topics will get the most engagement from your audience. 2 billion search queries, 1. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse. BuzzSumo, which analyzes content performance based on social shares and links, looked at 100 million articles published in 2017 to get some perspective on the latest trends and shifts, and see what impact algorithm shifts and social platform changes are having. The best way to access BuzzSumo for free is via a 30-day free trial (for new users only)BuzzSumo lets you set alerts for keywords, brands, topics, and competitors so that you can actively find new ideas. That was when they were just starting out. The positioning of the first one, with the “it’s not what you think” tag is very effective, and challenges perceived wisdom. BuzzSumo. 8 million global social media users — meaning expansive digital. A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the "all-in-one redirect path analyzer. Content Studio. ”. The Essentials of Infographics. ”. 9. Creating Shareable and Useful Infographic. The best misc. Visuals illustrate an idea. BuzzSumo’s Content Analyzer is an inspiration index of billions of pieces of content published around the globe. Historical data increase across numerous plans. BuzzSumo has 141 reviews and a rating of 4. Posts under 500 words were barely shared at all. Case Studies Courses & Deep Dives Ideas Founders. com. The article will automatically appear in your Project the next time you log in to BuzzSumo. Using Buzzsumo, Moz Content,. 1. Among the most popular phrases: “make you cry. Buffer claimed 1,600 words was the optimal length, and discovered pages over 2,500 words received. In this post we set out three steps to create the perfect ‘how to’ post namely: researching the right questions and topics identifying where you can be the best answer using a. Then you can use the extension and get their content monitoring features. BuzzSumo uses an article's canonical URL to attribute shares back to the correct article. The growing interest was accompanied by a significant rise in articles about the cryptocurrency as shown below. In order to address this challenge, we have introduced a new B2B filter. Moz and BuzzSumo analyzed over a million articles, posts,. According to Moz Content, this article has a reach score of 100 – which is the highest score for both link activity and social sharing. Distributing Infographics. Our customers regularly praise our app for its simple UI and ease of use. a confirmation email will be sent to you at this address. Long story short, if you want to learn digital marketing and in particular affiliate marketing, Patt is the person to follow. London, UK buzzsumo. No two ways about it, that’s tough. Content, Shares, and Links: Insights from Analyzing 1 Millon Articles — Moz and BuzzSumo; Can You Rank in Google Without Links? New Data Says Slim Chance — Moz; The PageRank Citation Ranking: Bringing Order to the Web — Larry Page and Sergey Brin; Organic Search is Actually Responsible for 64% of Your Web Traffic — ConductorYou can also use the BuzzSumo backlink analysis tool to clean up your URLs and find future backlink possibilities. At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2. Task and File Management. A roundup of 23 newsletters and podcasts that every marketer and PR pro should be following in 2023. Key stats about the top 100 digital marketing influencers for 2020 The number of followers for each account varies dramatically from under 2,000 to nearly 1 million, however, the average number of followers is 94,000. “The average shares for long form content are only higher because there is so much poor quality short form content, and this drags the average for short form content down. It’s free! 100% free. See moreDownload a PDF of All 10 Ingredients Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. If you only want to be notified when one of your competitors hits a content home run, you can have Buzzsumo let you know once the post reaches a preset number of shares. 80% of B2B leads come from LinkedIn vs. HubSpot. A successful ‘less is more’ strategy involves producing original, in-depth and referenceable content. Discover valuable keyword phrases and topics. Here's an overview of the key findings. Solutions available. 97% for Moz). From analysis of 100M headlines to deep-dives into journalist content, check out our. BuzzSumo -> Brandwatch. BuzzSumo Awards. Delivering great customer experience. BuzzSumo is one of the single most popular tools that influencer marketers use today. 3K. Social Media Management. Find out information on anyone featured within BuzzSumo's Media Database of over 500K journalists. It may be educational, it may be entertaining, but no matter how great it is, it won’t transform your business overnight if it doesn’t have a goal. Nielsen say that scanning is even more prevalent for readers of email newsletters. Content marketing and SEO are two distinct disciplines. Step 1 - Analyze the top headlines for your topic or industry. It’s a great PR tool for content promotion, curation, and content development. It garnered 252,287 engagements as part of Dan’s total 481,889 for the year. 2. BuzzSumo uses an article's canonical URL to attribute shares back to the correct article. This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. November 22, 2023. Its Blogger account, for instance, costs an annual $41/ month compared to BuzzSumo annual $79/month for its. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. For example, if you pay for an annual plan, this will auto-renew with the same legacy plans and pricing, unless you decide to cancel or switch. Product Reviews: Gathers reviews for your product. 1. Okay, stop reading and just try Buzzsumo out. Exports now unlimited across all plans. BuzzSumo. No credit card required. Moz Pro which also works like a SpyFu alternative offers an incredible feature called Site Crawl Test which helps you. Pricing increases in line with market conditions. Hear what your audience is asking so you can adopt their tone and language. According to Moz and Buzzsumo’s 2019 report on the relationship between links and shares, people want to link to content that is backed by data and that provides brand new viewpoints with data. Our platform tells you which headlines get shared, who writes the big stories, and which influencers are making a difference. Get ideas from the most engaging content on the internet. The strategy involves: Original content from research to case studies. 3. Klout shows how much online clout somebody has. In this article, I'll put each of these tools under the microscope and help you decide whether it's worth investing in. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. 5. 4 million unique visitors per month globally. It is ideal for technical SEO audits and organic search optimization. Content Studio. BuzzSumo’s TikTok Influencer search helps you zero in on the people making waves in your field. The global SEO market size was valued at USD 1808. We know at BuzzSumo that some of the most successful list posts have 10 items. Enterprise pricing and features now listed upfront. No surprise since 70+% of articles never got a single backlink! This 2018 research explores the trends of that year. Moz and BuzzSumo ‘s recent study of more than 1 million articles across industries analyze d the average post’s shares and links – and if there is a correlation between them. @BuzzSumo. From shares, likes, & comments to backlinks, BuzzSumo scans the engagement of billions of articles and social posts so. BuzzSumo recently analyzed 100 million articles to determine what type of emotional connection each of the most popular (i. 2. 4. There are no two ways to do this. Key findings from 43 million Facebook Business Page posts. NEW WEBINAR: Create Content Publishers Love . The second was this article ‘20 Million Muslims March Against ISIS and The Mainstream Media Completely Ignores It‘. From a revenue standpoint, that post generated about $3,425 in revenue. If it’s an article or blog post I want to promote, I may not even publish it on one of my owned websites. The keyword research matrix. We took a random sample of 100m posts published in 2017 (Jan to Nov) from the BuzzSumo database and compared the level of social sharing to what we found in our 2015 study. It was Buzzsumo’s most shared post of the week for “blog promotion. BuzzSumo's Chrome Extension allows you to quickly save any article you find while browsing the web. Find the journalists writing the most engaging content for moz. So no life-changing insight there, however, BuzzSumo and Moz do not leave us hanging, they found that authoritative, research-backed content and opinion forming journalism were also in this sweet spot halo. BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a. Một nghiên cứu gần đây của Moz và BuzzSumo đã cố gắng tìm ra những loại nội dung nào có thể kiếm được liên kết nhiều nhất. If you need advice on strategy, content creation, pitching, or PR campaigns, then this is the list for you! We've picked 23 of our favorite podcasts and newsletters, perfect for busy marketers and PRs. The nifty MozBar you get with your subscription can be added to your Chrome browser. Both are strong opinion articles. We analyzed the top 10,000 most shared articles across the web, and mapped each one to an emotion, such as joy, sadness, anger, amusement, laughter, etc. Domain authority is a Moz owned calculation. The BuzzSumo Pro plan is priced at $99 per month, the Plus plan at. Social Media Management. Or, you can call them at 888-201-0422 (US) and 480-409-0462 (International). Starter Story. The product was acquired by Brandwatch in 2017. Future predictions for long form content. View all of your client’s Moz backlink data with the AgencyAnalytics all-in-one platform. Instead, you’re better off finding pages that already send a competitor. You can use Right Relevance for two major things. The content with the highest number of backlinks was the content that offered the best-researched and unique data. Top Pages are posting a lot more. Research by Buzzsumo, in a partnership with Moz, which analyzed over 1 million articles, found that articles that are 3,000 – 10,000 words get twice as many shares and 3 times the links that content with fewer than 1,000 words get. He found that three types of content seem to outperform all other types of content: Authoritative research; Reference content; Opinion content; It’s not all that easy to create content that becomes the go-to reference in your field. But do you know what makes an engaging headline? To help answer this question we analyzed 100 million article headlines. 1. This article appeared on the r/news and r/nottheonion subreddits with 25. The median number of backlinks for BuzzSumo’s 100 million article sample was 0. Facebook users respond to individualized content. Find Similar websites like buzzsumo. Searches are shared by all users on an account, and will refresh monthly on the date of subscription. A ranking score developed by BuzzSumo that measures the speed of social shares within a 24 hour period. HubSpot. We have set out below our findings from the research including the: Headline phrases that drive most engagement on. Their blogs are also filled with stats and data, and developers will find their API docs useful. Upload to Study. Top Pages are posting a lot more. You can monitor what they publish, as well as the engagement it receives. Giving PRs the tools they need to research, pitch, connect, and build relationships with the right journalists for any campaign. These Headlines Will Make You Feel All the Feels. The head of BuzzSumo, Steve Rayson, corroborates my earlier point, that long form content does well in large part because so much short form content is so poorly written . ”. BuzzSumo (9. Using this tool, you can find, read, and share content in any niche. This is based on user satisfaction (90/100), press buzz (69/100), recent user trends (rising), and other relevant information on BuzzSumo gathered from around the web. If you include numbers in your headlines, then research suggests people prefer to share headlines that have single-digit numbers. BuzzSumo can be used to: Explore new and evergreen content ideas. Looking To The Future 🔮 What You Need To Know For Marketing Success In 2024 . 5 things you can do with BuzzSumo’s new journalist outreach tool. So you knew that. 19 million by 2028. To make sure you’re always in the know, set up media coverage alerts in BuzzSumo Monitoring for any brand, competitor, keyword, content, backlink and author across the web. The cold hard truth is that the vast majority of posts gets zero shares. Moz – Best SEO Audit Tool. This knowledge acts as a basis for strategic planning toward identifying top publishers with your own guest content . Videos. 9 billion search suggestions. Thus 93% of the 100 million posts in our original sample were not business content or at least didn’t resonate enough in a business context for people to share it on LinkedIn. Then they looked at how many images, per how many words, got the best results. ” –Steve Rayson, BuzzSumo Director and Co-Founder The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. You can use BuzzSumo's domain analysis feature to enter your own website. Getting help creates space for the activities that make you successful as an entrepreneur: Researching content trends. 2. Coindesk is an online publisher focusing on Bitcoin and other cryptocurrency news. Enter any topic, term or url to search to see BuzzSumo in action. SpyFu’s customer support team can be reached via Live Chat from 6 am – 5 pm Monday to Friday. The average user, it says, can expect 1,200% return on. It can discover up to 5,000,000 pages per day. Here is how the breakdown of emotions looked like: As you can see, the most popular three emotions invoked were: awe (25%) laughter (17%) and amusement (15%). 16. According to Fractl, staff writers and editors from top US publications receive an average of 45 pitches per day, and 60% of those pitches are valuable – so it’s likely that only 27 pitches (at the very most) will get picked up. Change in high engagement likelihood. With the massive amount of interest around cryptocurrencies, it’s no surprise that Coindesk is making an appearance on our list. The report. Infographics. View all articles written by Carrie Rose for the BuzzSumo blog. In 2017, the average content marketing article attracted 4 social shares. By Dan Knowlton Aug 29. media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. You can monitor what they publish, as well as the engagement it receives. This example went viral on Facebook although most recipe content is shared on Pinterest. Content saturation continues to overwhelm. That's the key question behind BuzzSumo's latest report - the team from BuzzSumo analyzed 777 million Page posts from 2018 in order to determine the optimal post length, post type and posting times, among other factors, that can help boost your on-platform performance. CoSchedule Blog. Build your organic content strategy. Each related topic provides sample content, including: Popular articles that were previously written about this topic. Journalist article performance data as shown in BuzzSumo's URL Analyzer Start my free 30-day trial. 9. Applying the “View only journalists” filter to discover relevant influencers from BuzzSumo’s database of 500K+ journalists. HubSpot is like getting six B2B marketing software tools rolled into one. For example, by using BuzzSumo’s influencer search we can identify 1,000 Twitter accounts that have shared articles on gym headphones in the last year f. Email Marketing. But most importantly it provided. •Raised approximately $23,000 for. Study Resources. We analyzed Twitter shares for a bunch of marketing related B2B keywords and discovered a sharp -72% decline (2016 vs 2020) in articles published and engagement over the last five years. Image: BuzzSumo & Moz Data doesn't lie. Start with a search for the most shared content for your topic using the Most Shared section of BuzzSumo. The “Pro Plan” starts at $99 per month for three users. BuzzSumo shows you what’s going. BuzzSumo found that. Based on these findings, we now know what kinds of posts are most likely to be shared and attract links. OkDork analyzed 100 million articles and found that posts with lengths between 3,000 and 10,000 words were most likely to be shared. 1. Designing and Publishing Infographics. In a study of over one million articles, BuzzSumo looked at how many blog posts with images were shared. ·. The reality for many marketers out there is that it’s becoming more difficult to create authentic content that stands out. If you upgrade to a Moz Pro Subscription, you can also access keyword difficulty, page optimization, and conduct in-depth SERP analysis. Klout attempts to rank everybody online by giving them a social media influence score between 1 and 100, i. No matter what tool you choose, the process is exactly the same: Grab your competitor’s URL. “We’ve been using BuzzSumo since the beta. * Your E-Mail Address. Buzzsumo is an is powerful online tool that allows any user to find out what content is popular by topic or on any website. Some content marketing data can be extracted from tools via RSS feeds – all it takes is a simple copy + paste job. 5 billion articles in our index. The features given are 500 keywords per day and unlimited competitor keywords search. According to Moz Content, this article has a reach score of 100 – which is the highest score for both link activity and social sharing. 7) vs. Step #2A: How to really promote your content. 🌯. In a space of information overload, companies and marketers are moving away from shallow, bite-size pieces to more time in-depth content — to make their voice heard and build a more authentic experience. 13% on X & 7% on Facebook. [6/6] 🔥🔝 Boost your #PRCampaign ideation. それでは、具体的に、どのようにBuzzSumoを活用していくのかを見ていきましょう。 （1）タイトル調査. Most notably, it reveals 3 key customer behavior changes due to the pandemic: 1. Let’s say you chose the topic “SEO tools” from the topic discovery option on BuzzSumo. BuzzSumo is another useful tool that allows you to analyze how well certain pieces of content have performed over time. 5. [/alert-announce] 5. إليك بأمثلة منها: Ads -Adsense البحث عن محتوى مرتبط بكلمة "Ads" شرط ألّا يتضمن كلمة "Adsense". Product Reviews: Gathers reviews for your product. Optimum number of words and characters. The results are: Semrush (9. Top takeaways. The Essentials of Infographics. By itself, content is just that – content. But we know that we don't pick up everything. Huffington Post saw viral numbers for their articles. 9 billion search suggestions. By Louise Linehan Oct 11 2021. This database gets updated with 3 million new. Upload to Study. Find the plan that's best for you - for agencies, in-house, and individual consultants. A popular SEO tool that you can use for backlink analysis, site. Methodology . The industrial revolution changed that. See engagement data in the SERPs. From shares, likes, & comments to backlinks, BuzzSumo scans the engagement of billions of articles and social posts so you can research meaningful content insights. comBuzzSumo’s new journalist tool gives you detailed information on the authors behind the publications in BuzzSumo’s database of 8bn articles. Read BuzzSumo reviews from real users, and view pricing and features of the Social Media Analytics Tools software. 4 million ads, and 4. How you use BuzzSumo depends on what you want to achieve, but there are four key areas to BuzzSumo: Content Discovery, Content Research, Media Monitoring and Influencer Research. Step 1 - Analyze the top headlines for your topic or industry. If you run an online business, you need Google Analytics – period. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or. These articles takes issue with the notion that content marketing is not a sustainable business strategy. Journalists are inundated with pitches – the great majority of which won’t. BuzzSumo doesn’t only show you the most-shared content for a topic. 5m. 3. 2. This is the most comprehensive content index you can rely on. Searching your topic via an “Associated with”, “Twitter bio includes”, or “Tweeted articles about” search. 7/5 (3,795+ reviews) 2. Social Animal vs BuzzSumo. It’s a great PR tool for content promotion, curation, and content development. Facebook engagement down for videos, images, and links. The data suggests most content is simply not worthy of sharing or linking. Ahrefs is a prominent keyword research tool, among the best of its class. BuzzSumo is another useful tool that allows you to analyze how well certain pieces of content have performed over time. So, what did they find? First, the bad news: “The majority of content gets zero backlinks”. Understand what sets journalists apart from other creators, how likely they are to mention your brand, and how to make your pitch perfect. de. Content marketing. 5+ million new articles every day and holds over 3. Skyscraper Technique: Discovers backlinks to the the top search results for your keywords. 8. Video is the best. Moz, and SpyFu. " The extension reveals information about HTTP headers, rel-canonicals, robots. Coming up with relevant Infographic Topics. Journalist Profiles reveal journalist interests, emails and the publications they write for, in a single click. The "Save Screenshot" feature is super useful too. The Content Ideas Generator is a great starting point for building a content brief. BuzzSumo have a study on that, where they analyzed 600K journalist profiles, to understand what journalists really want from pitches. Visit Smart Passive Income Blog. Make use of our curated trend feeds, our set up you own, to discover articles that have been trending over the last hour – 24 hours. 15. A world with. As we enter 2023, Rise at Seven has partnered with BuzzSumo to comment on our top predictions for the world of PR in the next 12 months.